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Caymanparentlogo 2018

Media Pack 2018
Cpcollage18

Cayman Parent is the go-to resource for parents, grandparents, guardians, relatives, family friends and professionals seeking trusted advice about children aged 0-25. Cayman Parent has been completely re-designed and re-imagined so that information is presented to the reader via topical articles, blogs, reference guides and business spotlights with the aim of being the definitive guide for parenting in the Cayman Islands.

For advertisers, Cayman Parent provides a much needed marketing vehicle to educate and promote products, services and brands to this lucrative demographic. Additionally, corporate clients can use this as an opportunity to demonstrate their good corporate citizenship. By offering an integrated print, digital and social platform, Cayman Parent provides advertisers with immediate access to new clients as well as offering long term brand recognition.

6 Reasons to Advertise

TARGETED ADVERTISING

Cayman Parent is the only product in Cayman which specifically enables clients to directly showcase their products and services to Cayman parents and other interested parties alongside topical content.

EXCEPTIONAL QUALITY

As evidenced with Acorn Publishing’s other products, the content, design and production of the Cayman Parent print, digital and social media offerings, sets the bar in the Cayman marketplace.

PIN POINT DISTRIBUTION

Distribution is Island-wide, including supermarkets, shopping plazas and Post Offices, as well as targeted locations such as schools, hospitals, clinics, OBGYN/healthcare practitioners and other communal locations.

INTEGRATED MARKETING

Cayman Parent provides a digital/print/social marketing ecosystem designed to strategically promote client offerings over the long term as well as supporting tactical short term marketing goals.

INNOVATIVE CONTENT

By combining a mix of research, community articles and essential ‘guide-style’ reference material, Cayman Parent is designed to maximise reader engagement.

DIGITAL EXPOSURE

Your business will be featured on the Cayman Parent website and on social media ensuring your immediate access to this online audience.

Your magazine is highly regarded in the parenting community and we are very pleased to be a part of it.
Cayman Parent Advertiser

Integrated Marketing

Integrated Marketing

A multi-channelled approach ensures that there are many ways to access our content so that parents can choose what is most convenient for them - helping you to maintain your brand visibility and generate new business. Readers can rely on Cayman Parent to provide information that makes families' lives easier - while providing a laugh along the way.

With information available across our print and digital platforms, advertisers can rest assured that their advertising is reaching the right audience at the right time. Additionally, seasonal promotional requirements can be provided using both our social media and digital platforms giving our advertisers a truly integrated marketing solution.

Distribution

Over
300 Distribution Locations

High Traffic Distribution Points

We distribute to supermarkets (Foster’s Food Fair, Hurley’s and Cost-U-Less), all major home centres (A.L. Thompson’s and Kirk Home Centre), Post Offices (both Seven Mile Beach and Airport locations), Cafe Del Sol locations (Marquee Plaza and Camana Bay), the Airport arrivals lounge and many more.

In addition to the high traffic distribution points Cayman Parent is personally delivered to over 300 location across the Island. The magazine will be made available to parents and staff at all major education facilities including private and government schools, after-school care locations and tutoring businesses. Other distribution points will include kids activity locations, healthcare facilities, hospitals, clinics and relevant businesses.

Innovative Content

Since being a parent is one of the most wonderful (and confounding) things most of us will ever do, our platforms offer diverse innovative content with a balanced mix of information and fun to help parents grow more confident, from pregnancy through the teenage years. Topical articles, blog style content and reference guides will be delivered in real time with engagement on our social community.

Research Articles

Health & Fitness

OBGYNs. Pre/post pregnancy. Doulas. Pediatricians. Immunisations. Development milestones. Dentists. Opticians. Counselling. Pre & Post natal fitness. Overseas health facilites.

Education

Schools. Tutoring & home schooling. Further education. Overseas schooling. Special needs.

Shopping

Nursery ideas. Special occasion gifts. Clothing. Beachware. Party gifts. Books.

Afterschool

Camps. Clubs, Activities. Sports groups. Overseas camps.

Passport for Success

Getting onto the employment ladder. Scholarships. Internships. Available resources.

Family Support

Helpers (pitfalls to avoid, agencies, etc). Playgroups.

Neighbourhoods

Where to live. Location of schools. Traffic considerations. Family friendly realtors.

Food and Drink

School lunches. Healthy eating. Family-friendly restaurants.

Parties

Planners. Supplies. Entertainment/games. Catering. Locations. Rentals.

Boring but Important

Passports. Immigration. Insurance (Health + Travel).

Travel

Travel ideas. Travelling with small kids

Community

Volunteering. Charities. Giving back. Recycling.

Photography

Newborns. Bumps. Family portraits. Special occasions.

Banking & Budgeting

Ways to save money. Saving plans, Opening a bank account.

Driving

Learning to drive. Drunk driving issues.

Social

Clubs and Groups. Meeting other parents. Parenting concerns.

Sponsored Features

Excelling teens. Community projects.

AUDITED

By Tower Marketing

Acorn Publishing is the only media company in Cayman that has fully audited print runs.

Print auditing is used to independently verify circulation and ensure an advertiser is achieving the reach they invested in.

ADVERTISING RATES

Starts at
$96 per month

All pricing shown is in Cayman Islands Dollars.

Please note that there is a 15% charge for any special placement requests and for US$ pricing please divide the CI$ price shown by 0.8

Standard Position Rates

Please enquire about double page spread opportunities by emailing info@acorn.ky or calling (345) 946-3200.

Full Page
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$3,995
Monthly Price
$333 per month
2/3 Page Vertical
Twothird
Dimensions: 4.7” w x 9.917” h
Annual Price
$2,950
Monthly Price
$246 per month
1/2 Page Horizontal
Halfhorizontal
Dimensions: 7.275” w x 4.86” h
Annual Price
$2,350
Monthly Price
$196 per month
1/2 Page Vertical
Halfpagevert
Dimensions: 3.5” w x 9.917” h
Annual Price
$2,350
Monthly Price
$196 per month
1/4 Page Square
Quarterpagevert
Dimensions: 3.65” w x 4.86” h
Annual Price
$1,450
Monthly Price
$121 per month

Special Position Rates

These special positions are ideal for maximum branding and visibility.

Inside Front Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,100
Monthly Price
$425 per month
Opposite Inside Front Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,100
Monthly Price
$425 per month
Inside Back Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$4,900
Monthly Price
$408 per month
Back Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$7,000
Monthly Price
$583 per month
Pages 2 to 7
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$4,750
Monthly Price
$396 per month

Spotlights

Double Page Spotlight
Annual Price
$5,650
Monthly Price
$471 per month
Full Page Spotlight
Annual Price
$3,350
Monthly Price
$279 per month
1/2 Page Spotlight
Annual Price
$1,950
Monthly Price
$163 per month
1/4 Page Spotlight
Annual Price
$1,150
Monthly Price
$96 per month

Online Advertising Rates

Please enquire about online advertising opportunities by emailing info@acorn.ky or calling (345) 946-3200.

Discounts

We are able to offer the following discounts:

Cross Platform discounts: Available if you purchase both print and digital advertising. Multi Ad discounts: Available if you purchase multiple print ads or online banners. Cross Product discounts: Available if you purchase advertising in multiple Acorn Publishing products.

Please contact us if you would like more information.

PUBLICATION INFORMATION

Publication Date

September 2018

Print Run

15,000 copies

Estimated Readership

60,000

Space Deadline

6th April 2018

Frequency

Annual

Payment Schedule

50% on signing, 50% on publication

Cancellations

No cancellations after the space deadline

Finished Size

8.375” w x 10.875” h

Bleed Size

8.75” w x 11.25” h

MEDIA REQUIREMENTS

PRINT: High quality PDF files are preferred. Other acceptable formats are TIFF or EPS, in which all fonts and images must be embedded. Ads created in Quark, Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted. All artwork should be at least 300dpi and converted to CMYK. Files should be supplied on CD or DVD, via online transfer website (such as Dropbox or WeTransfer), or emailed if the file is less than 5mb.

DIGITAL: Banners should be provided in JPEG, PNG or GIF formats. Banners should be 50kbytes or less. Animated banners are permitted, although we suggest a maximum of 3 to 4 transitions.

Artwork design can be provided at the discounted rate of CI$65 per hour for advertisers only.