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Media Pack 2018
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Awarded a prestigious silver ADDY award for overall magazine design in the 2016 Caribbean Advertising Federation (CAF) ADDY Awards, the Explore Cayman magazine has now been recognised on the international stage.

However EXPLORE’s continuing growth and dominance in Cayman can be directly attributed to its unparalleled track record of successfully promoting its advertisers. EXPLORE is the only media product in Cayman that integrates print and digital technologies to offer advertisers a cost-effective advertising platform to reach stay-over visitors before they arrive in Cayman and while they are on Island. EXPLORE is faithfully recommended by the vast majority of hospitality professionals in Cayman because of the quality of production, its format and the invaluable information it provides visitors.

Complementing the print product and with the ability to dynamically change business, promotion and event information, are the Explore Cayman website, iPad app, iPhone app and the new eBook edition. These are easy to use, beautifully designed, interactive tools enabling advertisers to promote their businesses long before people arrive in Cayman. Every detail has been thought of, including ensuring that the apps eliminate roaming charges for visitors and so much more!

6 Reasons to Advertise

BEST RETURN ON INVESTMENT

Telephone tracking, advertiser renewals and testimonials show that advertising in EXPLORE really works and provides a fantastic return on investment.

MAXIMUM REACH

With the largest audited, and recently increased, print-run (80,000 copies per edition) you can be assured to reach more stay-over visitors with the free EXPLORE magazine.

BEST DIGITAL PLATFORM

The EXPLORE website, iPhone app, iPad app, new eBook version and social media presence offer readers the best digital resource before and during their stay.

UNPARALLELED DISTRIBUTION

EXPLORE has the most dedicated magazine racks, is available for free at over 350 locations including the Airport, rental car agencies, grocery stores and shopping plazas and has the best condo and hotel distribution.

REFERENCE GUIDE FORMAT

Readers are exposed to your business multiple times because the EXPLORE print and digital products are reference guides that are referred to again and again.

MORE VALUE

EXPLORE offers the best value for money when factoring the return on investment and the combined print and digital exposure.

The most requested and popular magazine at the airport booth is Explore. It's got everything in it that people need to enjoy their stay in the Cayman Islands.
Donna Hurlstone, Booth Manager
Cayman Islands Department of Tourism

ISLAND-WIDE DISTRIBUTION

Over
350 Distribution Locations

The distribution of EXPLORE is unparalleled. The handy ‘digest size’ of the guide means that both stay-over visitors and residents can easily pop the magazine in a bag and use it as a reference guide. The aim is to get EXPLORE into the hands of visitors within 24 hours of their arrival and to achieve this strategy we:

  • Restock the airport information booth weekly
  • Have dedicated magazine racks in car rental agencies
  • Have over 75 dedicated EXPLORE racks around the Island
  • Distribute EXPLORE to all of Cayman’s hotels, condos and resorts
  • Have EXPLORE placed in more guest rooms (together with Good Taste) than any other publication
  • Have over 350 distribution points including supermarkets, restaurants, shopping plazas and business to mention a few
  • Print 80,000 copies per year

The magazine is also available at overseas Cayman Islands department of tourism offices.

Total Island Coverage

EXPLORE distribution ensures that visitors and residents are given copies or can pick up a copy at over 350 locations around the Island. This chart shows the diverse nature of our distribution strategy.

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Data compiled in February 2018

Unmatched Hotel Distribution

Distribution of EXPLORE to the hotel sector is a blend of magazines being handed out to guests as they arrive, in room placement and availability at concierges. This chart shows the number of magazines handed out to the hotel sector on average in one year.

Page2 Exdist
info_outline
Data compiled in February 2018

'Welcome Pack' & In-Room Distribution

The EXPLORE magazine has significantly improved its popularity with hospitality professionals and is now being handed out as part of a welcome pack to guests or placed in guest rooms more than ever.

As can be seen from this chart, EXPLORE (and Good Taste) have consistently dominated and maintained incredibly strong support from property owners and condo managers for over six years.

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‘Welcome Pack’ means magazines are handed to guests on arrival. Data compiled February 2018 as a result of a survey of 52 properties in Grand Cayman by Acorn Publishing.

'Welcome Pack' & In-Room List

The EXPLORE Cayman magazine continues to be the most recommended visitor guide in Cayman, with 41 hotels and condos placing the magazine in guest rooms or handing out the guide when guests arrive. The following list shows the properties in Cayman which place magazines in guest rooms or hand them out when guests arrive.

* Placed in 'Guest Rooms'

  • Anchorage*
  • Aqua Bay*
  • Beachcomber *
  • Caribbean Club *
  • Cayman Reef *
  • Cayman Villas
  • Cobalt Coast *
  • Coco Plum *
  • Colonial Club *
  • Compass Point Dive Resort *
  • Coral Sands *
  • Coralstone *
  • Crescent Point *
  • Exclusive Resorts *
  • Grandview
  • Grapetree
  • Great House *
  • Harbour Heights
  • Heritage Club *
  • Lacovia *
  • Laguna Del Mar *
  • London House *
  • Margaritaville Resort *
  • Meridian *
  • Morritts *
  • Pinnacle *
  • Plantana *
  • Regal Beach *
  • Renaissance *
  • Seven Mile Beach Resort *
  • Shangri-La B&B
  • Silver Sands *
  • South Bay Beach Club *
  • Sunshine Suites *
  • Tamarind Bay
  • The Islands Club *
  • The Retreat (at Rum Point) *
  • Turtle Nest *
  • Villas of the Galleon *
  • WaterColours *
  • Wyndham Reef Resort

EXPLORE Rack Locations

George Town
  • AL Thompson’s
  • Kirk Home Centre
  • Foster Supermarket (Airport)
  • Airport Post Office
  • Hurley's
  • Full of Beans
  • Private Jet Arrivals Lounge
  • Scotiabank
  • First Caribbean
  • Cayman Islands Museum
Eastern Districts
  • Fosters Supermarket (Savannah)
  • Fosters Supermarket (East End)
  • Pedro St. James
  • The Botanic Park
  • Kaibo Restaurant
  • Wyndham Reef Resort
  • Morritts Resort
West Bay
  • Centennial Towers by Cayman National Bank
  • Fosters Supermarket
Car Rental Agencies
  • Avis Cico
  • Andy's Rent a Car
  • Apex Car Rentals
  • Thrifty Car Rental
  • Hertz
  • Dollar Rent a Car
  • Economy Car Rentals
  • Discount Car Rentals
  • Budget Rent a Car
  • Marshalls Rent a Carr
  • Payless Car Rental
  • Firefly
Seven Mile Beach
  • Governors Square inside Cost-u-Less
  • Governors Square inside Chamber of Commerce
  • Governors Square by Butterfield Bank
  • Cayman Falls Centre by Yoshi Sushi
  • Cayman Falls Centre by Captain Marvins
  • Comfort Suites
  • Caribbean Plaza
  • Strand Plaza inside Fosters Supermarket
  • Strand Plaza by Kirk Freeport
  • Galleria Plaza by Agua
  • Galleria Plaza by Smoothie King
  • Buckingham Square by Cayman National Bank
  • Lauren's in Buckingham Square
  • Buckingham Square by Ragazzi
  • West Shore Centre by KY Imaging
  • West Shore Centre Post Office
  • West Shore Centre by Subway
  • Marquee Plaza by Al La Kebab
  • Marquee Plaza Cafe del Sol
  • By Big Daddy's next to XQ's
  • Camana Bay inside Cafe del Sol
  • Holiday Inn
  • Seven Mile Shops by Icoa
  • Sunshine Suites
  • Queens Court Plaza by Fidel Murphy's
  • Cayman Islands Tourism Association
  • Andy's Rent a Car opposite the Marriott Hotel
Seven Mile Beach Condos
  • Many of the larger condos

ONLINE AUDIENCE

Avg.
20k Monthly Visits

The Explore Cayman website is the most comprehensive website available for searching for things to do and events in the Cayman Islands. It is the ideal digital platform for advertisers to promote their products and services to stay-over visitors, both before and during their visit in Cayman.

ONLINE TRAFFIC (Avg. visits per month)

Ec Web Traffic 2017

SIX REASONS TO ADVERTISE ONLINE

Quality Referrals

The website is designed to generate real business referrals not just casual enquiries.

Targeted Content

100s of articles, events, promotions and activities help to showcase your business.

Up-to-date Information

Users have grown to trust our content which ensures visitor loyalty.

Free App Profiles

Online advertisers also benefit from free profiles on the Explore Cayman app.

Strong Social Media

Businesses can leverage our strong social media presence of over 22,500 Facebook fans.

Highly Recommended

The website and app are highly recommended by hospitality professionals.

Congratulations once again on a wonderful website!
Rosa Harris, Director of Tourism
Cayman Islands Department of Tourism

AUDITED

By Tower Marketing

Acorn Publishing is the only media company in Cayman that has fully audited print runs.

Print auditing is used to independently verify circulation and ensure an advertiser is achieving the reach they invested in.

Advertising Rates

Starts at
$90 per month

The following options give some idea of the advertising positions that we offer. However if you don't see what you are looking for then please contact us as we would be happy to discuss alternative solutions.

All pricing shown is in Cayman Islands Dollars and starts at the equivalent of just CI$90 per month for a fully featured online profile.

Please note that there is a 15% charge for any special placement requests and for US$ pricing please divide the CI$ price shown by 0.82

Feature Position Rates

These positions provide all year round visibility in the magazine and digital platforms and are ideal for Accommodation providers, Tour operators, Restaurants & Bars, Retail outlets, Attractions, Dive operators, Health & Spa providers and Transportation providers. Pages conform to a standard format and are layout by Acorn Publishing to showcase your business and to maximize your return on investment.

Double Page
Caymanturtlefarmex16

This is a PRINT and DIGITAL package that includes a double page, map locator, references in the Members' Table and Directory, premium profiles on the web and apps, editorial references in both the magazine and digital products and posts on social media. This advertising option will give you the maximum exposure across all platforms.

Annual Price
$6,750
Monthly Price
$563 per month
Single Page
Thewharfex16

This is a PRINT and DIGITAL package that includes a single page, map locator, references in the Members' Table and Directory, profiles on the web and apps, editorial references in both the magazine and digital products and posts on social media.

Annual Price
$3,950
Monthly Price
$329 per month

Standard & Special Position Rates

These positions are ideal for businesses looking to achieve high brand visibility and offer the benefit of complete flexibility in terms of ad design and messaging.

We also offer a special Real Estate section in the magazine and online so please contact us to discuss how we can leverage the best platform available to promote your properties to the stay-over visitor market!

Front Flap
Dimensions: 5.5" w x 9" h
Annual Price
$8,450
Monthly Price
$704 per month
Back Cover
Dimensions: 5.95" w x 9" h
Annual Price
$9,100
Monthly Price
$759 per month
Back Flap
Dimensions: 5.5" w x 9" h
Annual Price
$7,640
Monthly Price
$637 per month
Pages 2 to 7
Dimensions: 6" w x 9" h
Annual Price
$6,560
Monthly Price
$547 per month
Opposite Prime Pages
Dimensions: 6" w x 9" h
Annual Price
$6,150
Monthly Price
$513 per month
Prime Page
Dimensions: 6" w x 9" h
Annual Price
$5,950
Monthly Price
$496 per month
Standard Page
Dimensions: 6" w x 9" h
Annual Price
$5,070
Monthly Price
$423 per month
Half Page
Dimensions: 5.4" w x 4.3" h
Annual Price
$2,900
Monthly Price
$242 per month

Online Advertising Rates

These are our digital only advertising options which enable you to promote your business on both explorecayman.com and the Explore Cayman app. If you want a combination of profiles then review the PACKAGE options below as they offer great value for money. Please note that these packages are include for free for our one page and double page feature advertisers. Feel free to contact us to discuss these options in more detail.

Web/app Feature Advertising Rates
Standard Web/app BUSINESS Profile

Includes a description of your business, contact details, photos, booking feature, review feature and links to your website.

12 MONTH CONTRACT
$90 per month
6 MONTH CONTRACT
$103 per month
Standard Web/app PROMOTION Profile

Includes a description of your promotion, contact details, photos, booking feature and links to your website and/or Facebook page.

12 MONTH CONTRACT
$75 per month
6 MONTH CONTRACT
$86 per month
Standard Web/app ACTIVITY Profile

Includes a description of your activity, contact details, photos, booking feature, review feature and links to your website.

12 MONTH CONTRACT
$50 per month
6 MONTH CONTRACT
$57 per month
Premium Web/app BUSINESS Profile

Includes a description of your business, contact details, photos, booking feature, review feature and links to your website. This profile is placed above standard profiles.

12 MONTH CONTRACT
$149 per month
6 MONTH CONTRACT
$171 per month
Premium Web/app PROMOTION Profile

Includes a description of your promotion, contact details, photos, booking feature and links to your website and/or Facebook page. This profile is placed above standard profiles.

12 MONTH CONTRACT
$124 per month
6 MONTH CONTRACT
$142 per month
Premium Web/app ACTIVITY Profile

Includes a description of your activity, contact details, photos, booking feature, review feature and links to your website. This profile is placed above standard profiles.

12 MONTH CONTRACT
$83 per month
6 MONTH CONTRACT
$95 per month
Standard Web/app PACKAGE

Includes a Business profile, Activity profile (if applicable) and Promotion profile.

12 MONTH CONTRACT
$125 per month
6 MONTH CONTRACT
$144 per month
Premium Web/app PACKAGE

Includes a Business profile, Activity profile (if applicable) and Promotion profile which are displayed above the standard profiles.

12 MONTH CONTRACT
$208 per month
6 MONTH CONTRACT
$240 per month

Discounts

We are able to offer the following discounts:

  • Cross Platform discounts: Available if you purchase both print and digital advertising.
  • Multi Ad discounts: Available if you purchase multiple print ads or online banners.
  • Cross Product discounts: Available if you purchase advertising in multiple Acorn Publishing products.

Please contact us if you would like more information.

PUBLICATION INFORMATION

Publication Date

November 2018

Print Run

80,000 copies

Estimated Readership

320,000

Space Deadline

13th July 2018

Frequency

Annual

Payment Schedule

50% on signing, 50% on publication

Cancellations

No cancellations after the space deadline

Media Requirements

High quality PDF files are preferred. Other acceptable formats are TIFF or EPS, in which all fonts and images must be embedded. Ads created in Quark, Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted. All artwork should be at least 300dpi and converted to CMYK. Files should be supplied on CD or DVD, via FTP, or emailed if the file is less than 5mb.

Artwork design can be provided at the discounted rate of CI$65 per hour for advertisers only.