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Media Pack 2017
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Good Taste has been providing its clients with a proven, low cost advertising platform for over 11 years and successfully combines web, social and print media to keep readers informed about all things culinary in Cayman. Used by residents and visitors alike, the beautifully produced magazine boasts exceptional Island-wide distribution and a level of recommendation and endorsement by hospitality professionals that is unheard of.

In addition Good Taste has well researched culinary articles and interviews; powerful online searches; the Island’s most comprehensive online reviews; and effective digital promotions that reach web visitors (avg. over 22,000 per month) and over 15,000 Facebook followers. In a nutshell Good Taste is aimed at anyone who enjoys good food, good wine, good company and great style.

6 Reasons to Advertise

Measurable Results

Good Taste is the only product in Cayman that for eleven years has used telephone tracking to prove the effectiveness of advertising.

Largest Web and Social Media Audience

With an average of 24,000 monthly web visits and over 14,000 Facebook ‘Likes’, the online version of Good Taste is easily the most read and influential culinary magazine in Cayman!

Reference Guide

As Good Taste is a reference guide, your business will be referred to constantly during the year. Good Taste also maximises the visibility of your business by cross referencing you in multiple places in the magazine and online.

Unparalleled Distribution

Good Taste is in more guest rooms or welcome packs than any other magazine (together with the Explore magazine) in Cayman. It’s distributed to over 350 distribution points Island-wide and has a network of dedicated racks ensuring that magazines are always available.

Competitively Priced

When comparing advertising to other high volume Cayman magazines, Good Taste offers great value, but when factoring in the additional online and social media exposure, the value for money is exceptional.

DOT Website Partner

Good Taste is linked to Cayman’s Department of Tourism’s website meaning that we will help connect your business directly to Cayman visitors. Over the last nine years this has led to some very high quality web traffic.

Clients love Good Taste and say it's the best magazine available for dining options in Cayman. We hand out hundreds of magazines each month.
Davina Prachnau, Concierge
Marriott Beach Resort

Island-Wide Distribution

Over
350 Distribution Locations

Good Taste quickly gets into the hands of residents as it is distributed to over 350 locations around the Island. In fact, you are just as likely to find Good Taste in the homes, offices and cars of residents as you are in the hands of tourists.

We aim is to get the magazine to visitors within 24 hours of their arrival. This is achieved as the magazine can be found at the airport, in car rental offices, supermarkets, shopping centres, businesses, restaurants, tourist offices in Cayman and overseas, and many other places.

The concierges of all of Cayman’s finest hotels including The Ritz-Carlton, The Westin, The Marriott Beach Resort and The Grand Cayman Beach Suites, all say that Good Taste is the most requested and most popular of all the magazines available.

Total Island Coverage

Good Taste distribution ensures that visitors and residents are given copies or can pick up a copy at over 350 locations around the Island. This chart shows the diverse nature of our distribution strategy.

Goodtastetotalislandcoverage
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Data compiled March 2015

Unmatched Hotel Distribution

Distribution of Good Taste to the hotel sector is a blend of magazines being handed out to guests as they arrive, in room placement and availability at concierges. This chart shows the number of magazines handed out on average in one year.

Goodtastehoteldistribution
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Data compiled March 2015

'Welcome Pack' & 'In-Room' Distribution

Good Taste magazine has significantly strengthened its popularity with hospitality professionals and is now being handed out as part of a welcome pack to guests or placed in guest rooms more than ever.

This chart shows how Good Taste (and Explore) have significantly extended their lead over the last three years with respect to 'in-room' and 'welcome pack' distribution in stay-over guest accommodation when compared to other magazines available in Cayman. 

Explorecaymaninroomv2
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‘Welcome Pack’ means magazines are handed to guests on arrival. Data compiled March 2015 as a result of a survey of 52 properties in Grand Cayman by Acorn Publishing.

In-Room Distribution List

* Placed in 'Welcome Pack'
  • Anchorage
  • Aqua Bay
  • Beachcomber *
  • Casa Caribe *
  • Cayman Reef
  • Cayman Villas *
  • Christopher Columbus *
  • Commonwealth
  • Compass Point Dive Resort
  • Coral Sands
  • Coralstone *
  • Crescent Point *
  • Exclusive Resorts *
  • Grandview
  • Heritage Club
  • Lacovia
  • Laguna Del Mar
  • London House
  • Meridian
  • Morritts
  • Pinnacle
  • Plantana
  • Plantation Village *
  • Regal Beach *
  • Renaissance
  • Ritz Residences
  • Seven Mile Beach Resort
  • Shangri-La B&B
  • Silver Sands
  • South Bay Beach Club
  • Sunset Cove *
  • Sunshine Suites
  • Tamarind Bay *
  • The Islands Club *
  • The Reef *
  • The Retreat (at Rum Point)
  • Treasure Island Hotel
  • Turtle Nest
  • Villas of the Galleon *

Good Taste Rack Locations

George Town
  • AL Thompson’s
  • Kirk Home Centre
  • Foster Supermarket (Airport)
  • Airport Post Office
  • Guy Harvey’s
  • Sunset House
  • Hurley's
  • Full of Beans
  • Private Jet Arrivals Lounge
West Bay
  • Centennial Towers by Cayman National Bank
  • Fosters Supermarket
Eastern Districts
  • Fosters Supermarket (Savannah)
  • Fosters Supermarket (East End)
Car Rental Agencies
  • Avis Cico
  • Marshalls Rent a Car
  • Andys Rent a Car
  • Thrifty Car Rental
  • Dollar Rent a Car
  • Economy Car Rentals
  • Discount Car Rentals
  • Budget Rent a Car
  • Payless Car Rental
  • Apex Car Rentals
Seven Mile Beach
  • Governors Square inside Cost-u-Less
  • Governors Square inside Chamber of Commerce
  • Cayman Falls Centre by Yoshi Sushi
  • Cayman Falls Centre by Captain Marvins
  • Comfort Suites
  • Strand Plaza inside Fosters Supermarket
  • Strand Plaza by Kirk Freeport
  • Galleria Plaza by Aqua
  • Galleria Plaza by Smoothie King
  • Buckingham Square by Cayman National
  • Buckingham Square by Ragazzi
  • West Shore Centre by KY Imaging
  • West Shore Centre Post Office
  • West Shore Centre by Subway
  • Marquee Plaza by Al La Kebab
  • Marquee Plaza Café del Sol
  • By Big Daddy’s next to XQ’s
  • Camana Bay inside Café del Sol
  • Holiday Inn Resort Grand Cayman
  • Seven Mile Shops by Icoa
  • Queens Court Plaza by Fidel Murphy’s

Online Audience

Avg.
22k Monthly Visits

The Good Taste website is the official partner website for the Cayman Islands Department of Tourism and is the most comprehensive website available for restaurant, bar, coffee shop and fast food dining options in Cayman. It is also the number one tool that hotels, condos and resorts use when advising their guests, both before and during their visit, about the dining options in Cayman.

ONLINE TRAFFIC (Avg. visits per month)

Caymangoodtastetrafficgrowth
Advertising on the Good Taste website is definitely the most effective advertising we do. We really appreciate it!
Frederico Quiroga, Owner
Full of Beans

SIX REASONS TO ADVERTISE ONLINE

High Volume Traffic

Cayman's most visited restaurant website.

Hotels, Resorts & Condos

Cayman concierges and front desks use and recommend caymangoodtaste.com.

Focused Content

Foodie articles and capabilities like, restaurants that deliver, daily specials, reservations and menus, showcase your business.

SEO Rankings

Top rankings with organic Google searches.

Social Media Impact

A growing fan based of 15,000 followers on Facebook.

Increasing Web Usage

More and more residents and visitors are using the site to make their dining decisions.

AUDITED

By Tower Marketing

Acorn Publishing is the only media company in Cayman that has fully audited print runs.

Print auditing is used to independently verify circulation and ensure an advertiser is achieving the reach they invested in.

Advertising Rates

Starts at
$90 per month

The following options give some idea of the advertising positions that we offer. However if you don't see what you are looking for then please contact us as we would be happy to discuss alternative solutions.

All pricing shown is in Cayman Islands Dollars and starts at the equivalent of just CI$90 per month for a fully featured online profile.

Please note that there is a 15% charge for any special placement requests and for US$ pricing please divide the CI$ price shown by 0.82

Restaurant & Bar Pricing

These pricing options are only available for restaurants and bars. Acorn Publishing will layout all your contact information, description, photos, etc. based on our set formats. Please contact us if you would like more information about these formats and the formats which we use for the bar section.

Double Page
Calypsodouble

This is a PRINT and DIGITAL package that includes a double page, map locator, references in the Members' Table and Directory all in the magazine. Online you get an 'Advanced' profile with menu(s) on www.caymangoodtaste.com with multiple photos and keywords to give you a great digital presence.

Annual Price
$6,720
Monthly Price
$560 per month
Single Page
Hemingwayssingle

This is a PRINT and DIGITAL package that includes a single page, map locator, references in the Members' Table and Directory all in the magazine. Online you get a profile with menu(s) on www.caymangoodtaste.com with photos and keywords to give you a great digital presence.

Annual Price
$3,980
Monthly Price
$332 per month
Half Page
Kebabhalf

This is a PRINT and DIGITAL package that includes a half page, map locator, references in the Members' Table and Directory all in the magazine. Online you get a profile with menu on www.caymangoodtaste.com which includes a photo, description and keywords.

Annual Price
$2,490
Monthly Price
$208 per month

Special Position Rates

These positions are ideal if you want high visibility branding positions in the magazine.

Inside Front Cover
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$8,200
Monthly Price
$683 per month
Opposite IFC
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$8,200
Monthly Price
$683 per month
Back Cover
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$10,200
Monthly Price
$850 per month
Inside Back Cover
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$7,600
Monthly Price
$633 per month
Opposite IBC
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$6,900
Monthly Price
$575 per month
Pages 2 to 7
Fullpage
Dimensions: 2 x (8.375" w x 10.875" h)
Annual Price
$5,600
Monthly Price
$467 per month
Opposite ToC
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$5,500
Monthly Price
$458 per month
Opposite Maps
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$5,400
Monthly Price
$450 per month
Prime Half Page
Halfhorizontal
Dimensions: 7.5" w x 4.9" h
Annual Price
$3,300
Monthly Price
$275 per month
Prime Quarter Page
Quarterpage
Dimensions: 3.37" w x 4.54" h
Annual Price
$1,850
Monthly Price
$154 per month

Standard Position Rates

These positions are ideal if ad placement is less important but you still want a strong presence in the magazine.

Full Page
Fullpage
Dimensions: 8.375" w x 10.875" h
Annual Price
$4,800
Monthly Price
$400 per month
2/3 Page
Twothird
Dimensions: 4.9" w x 10" h
Annual Price
$3,700
Monthly Price
$308 per month
Half Page
Halfhorizontal
Dimensions: 7.5" w x 4.9" h
Annual Price
$2,875
Monthly Price
$240 per month
Quarter Page
Quarterpage
Dimensions: 3.37" w x 4.54" h
Annual Price
$1,600
Monthly Price
$133 per month

Special Sections

These positions offer advertisers the ability to further promote the unique features of their business. Please note that the format that Acorn Publishing uses to layout your information may change from year to year. Also the number of available positions is limited so please contact us asap if you are interested.

Event Planning Section
Caymangoodtasteeventplanning

Advertisers can promote their event planning services, venues, products, etc. The print and web package combines a 1/6 page advertisement in Good Taste magazine with a Web profile under Event Planning on www.caymangoodtaste.com and is offered at a 30% discount off the list price.

Annual Price
$1,200
Monthly Price
$100 per month
Best Waterfront Dining
Bestwaterfront

Advertisers can promote their unique selling points in special feature positions. The print and web package combines a 1/4 page advertisement in Good Taste magazine with a Web Profile on the Best Waterfront Dining page.

Annual Price
$1,500
Monthly Price
$125 per month
Best Brunch
Bestbrunch

Advertisers can promote their unique selling points in special feature positions. The print and web package combines a 1/4 page advertisement in Good Taste magazine with a Web Profile on the Best Brunch page.

Annual Price
$1,500
Monthly Price
$125 per month
Best Breakfast
Bestbreakfast

Advertisers can promote their unique selling points in special feature positions. The print and web package combines a 1/4 page advertisement in Good Taste magazine with a Web Profile on the Best Breakfast page.

Annual Price
$1,500
Monthly Price
$125 per month
Best Vegetarian
Bestveggie

Advertisers can promote their unique selling points in special feature positions. The print and web package combines a 1/4 page advertisement in Good Taste magazine with a Web Profile on the Best Vegetarian and Vegan page.

Annual Price
$1,500
Monthly Price
$125 per month
Best Wine
Bestwine

Advertisers can promote their unique selling points in special feature positions. The print and web package combines a 1/4 page advertisement in Good Taste magazine with a Web Profile on the Best Wine page.

Annual Price
$1,500
Monthly Price
$125 per month

Online Advertising Rates

These digital advertising options are ideal if you want to leverage our loyal Cayman Good Taste website visitors and promote your business to our on-island audience as well as visitors before they arrive in Cayman.

Business Listings
Business Listing

This listing includes all your contact information, highlights, photos, description, web and email links and is optimized for search engines.

12 Month Contract
$90 per month
6 Month Contract
$110 per month
Restaurant Listing Packages
Standard Restaurant Listing
This listing includes your contact information, highlights, photos, description, web and email links, searchable keywords, online reservation requests, ability to edit and displayed multiple menus, delivery details (if applicable), and is optimized for search engines.
12 Month Contract
$125 per month
6 Month Contract
$142 per month
Advanced Restaurant Listing
In additional to all the benefits of the Standard Restaurant Listing, this listing allows business owners to edit/update any special event information and is ranked above Standard Listings on the website.
12 Month Contract
$150 per month
6 Month Contract
$165 per month
Web Banners
Premium Banner
These banners are displayed in the main content on the Home page of the Cayman Good Taste website.
Dimensions: 617px w x 124px h
12 Month Contract
$400 per month
6 Month Contract
$450 per month
Standard Banner
These banners are displayed in the right-hand column of the Home page of the Cayman Good Taste website.
Dimensions: 173px w x 235px h
12 Month Contract
$140 per month
6 Month Contract
$160 per month
Web Promotions
Digital Promotion Package
Includes your promotion details in a pop-up window displayed over your Business Listing, a promotion summary on the Promotions page, a link to your promotion on all relevant search results pages, weekly promotions on Facebook and inclusion on the email newsletter if applicable.
Monthly Rate
$250 per month
Exclusive Digital Promotion Package
This package includes everything in the Digital Promotion Package and a dedicated landing page on the Cayman Good Taste website.
Monthly Rate
$450 per month

Discounts

We are able to offer the following discounts:

Cross Platform discounts: Available if you purchase both print and digital advertising.
Multi Ad discounts: Available if you purchase multiple print ads or online banners.
Cross Product discounts:
Available if you purchase advertising in multiple Acorn Publishing products.

Please contact us if you would like more information.

Publication Information

Publication Date

December 2017

Print Run

65,000 copies

Frequency

Annual

Estimated Readership

300,000

Space Deadline

11th August 2017

Payment Schedule

50% on signing, 50% on publication

Cancellations

No cancellations after the space deadline

Media Requirements

High quality PDF files are preferred. Other acceptable formats are TIFF or EPS, in which all fonts and images must be embedded. Ads created in Quark, Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted. All artwork should be at least 300dpi and converted to CMYK. Files should be supplied on CD or DVD, via FTP, or emailed if the file is less than 5mb.

Artwork design can be provided at the discounted rate of CI$65 per hour for advertisers only.