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Media Pack 2024
Cpcollage23

Cayman Parent is the go-to resource for parents, grandparents, guardians, relatives, family friends and professionals seeking trusted advice about children aged 0-25. Cayman Parent has been completely re-designed and re-imagined so that information is presented to the reader via topical articles, blogs, reference guides and business spotlights with the aim of being the definitive guide for parenting in the Cayman Islands.

For advertisers, Cayman Parent provides a much needed marketing vehicle to educate and promote products, services and brands to this lucrative demographic. Additionally, corporate clients can use this as an opportunity to demonstrate their good corporate citizenship. By offering an integrated print, digital and social platform, Cayman Parent provides advertisers with immediate access to new clients as well as offering long term brand recognition.

6 Reasons to Advertise

TARGETED ADVERTISING

Cayman Parent is the only product in Cayman which specifically enables clients to directly showcase their products and services to Cayman parents and other interested parties alongside topical content.

EXCEPTIONAL QUALITY

As evidenced with Acorn Media’s other products, the content, design and production of the Cayman Parent print, digital and social media offerings, sets the bar in the Cayman marketplace.

PIN POINT DISTRIBUTION

Distribution is Island-wide, including supermarkets, shopping plazas and Post Offices, as well as targeted locations such as schools, hospitals, clinics, OBGYN/healthcare practitioners and other communal locations.

INTEGRATED MARKETING

Cayman Parent provides a digital/print/social marketing ecosystem designed to strategically promote client offerings over the long term as well as supporting tactical short term marketing goals.

INNOVATIVE CONTENT

By combining a mix of research, community articles and essential ‘guide-style’ reference material, Cayman Parent is designed to maximise reader engagement.

DIGITAL EXPOSURE

Your business will be featured on the Cayman Parent website and on social media ensuring your immediate access to this online audience.

Kudos for a clean, comprehensive, holistic and properly categorised magazine. Our programs have benefited in both awareness and bookings from being a part of your publication.
Cayman Parent Advertiser

Integrated Marketing

Cp 21 Integrated Marketing Wheel

A multi-channelled approach ensures that there are many ways to access our content so that parents can choose what is most convenient for them - helping you to maintain your brand visibility and generate new business. Readers can rely on Cayman Parent to provide information that makes families' lives easier - while providing a laugh along the way.

With information available across our print and digital platforms, advertisers can rest assured that their advertising is reaching the right audience at the right time. Additionally, seasonal promotional requirements can be provided using both our social media and digital platforms giving our advertisers a truly integrated marketing solution.

Distribution

Over
300 Distribution Locations

High Traffic Distribution Points

We distribute to supermarkets (Foster’s, Hurley’s and Cost-U-Less), all major home centres (A.L. Thompson’s and Kirk Home Centre), Post Offices (both Seven Mile Beach and Airport locations), Cafe Del Sol and Starbucks locations, the Airport arrivals desk and many more.

In addition to the high traffic distribution points Cayman Parent is personally delivered to over 300 location across the Island. The magazine is made available to parents and staff at major education facilities, after-school care locations and tutoring businesses. Other distribution points include kids activity locations, healthcare facilities, hospitals, clinics and relevant businesses.

Innovative Content

Since being a parent is one of the most wonderful (and confounding) things most of us will ever do, our platforms offer diverse innovative content with a balanced mix of information and fun to help parents grow more confident, from pregnancy through the teenage years. Topical articles, blog style content and reference guides will be delivered in real time with engagement on our social community.

Research Articles

Health & Fitness

OBGYNs. Pre/post pregnancy. Doulas. Pediatricians. Immunisations. Development milestones. Dentists. Opticians. Counselling. Pre & Post natal fitness. Overseas health facilites.

Education

Schools. Tutoring & home schooling. Further education. Overseas schooling. Special needs.

Wellness

Self-care. Taking care of your mental health. Gyms and Spas. How to stay looking young.

Shopping

Nursery ideas. Special occasion gifts. Clothing. Beachware. Party gifts. Books.

Afterschool

Camps. Clubs, Activities. Sports groups. Overseas camps.

Passport for Success

Getting onto the employment ladder. Scholarships. Internships. Available resources.

Family Support

Helpers (pitfalls to avoid, agencies, etc). Playgroups.

Neighbourhoods

Where to live. Location of schools. Traffic considerations. Family friendly realtors.

Food and Drink

School lunches. Healthy eating. Family-friendly restaurants.

Parties

Planners. Supplies. Entertainment/games. Catering. Locations. Rentals.

Boring but Important

Passports. Immigration. Insurance. Writing a will. Divorce advice.

Travel

Travel ideas. Travelling with small kids

Community

Volunteering. Charities. Giving back. Recycling.

Photography

Newborns. Bumps. Family portraits. Special occasions.

Banking & Budgeting

Ways to save money. Saving plans, Opening a bank account.

Driving

Learning to drive. Drunk driving issues.

Social

Clubs and Groups. Meeting other parents. Parenting concerns.

Sponsored Features

Excelling teens. Community projects.

ADVERTISING RATES

Starts at
$110 per month

All pricing shown is in Cayman Islands Dollars.

Please note that there is a 15% charge for any special placement requests and for US$ pricing please divide the CI$ price shown by 0.82.

Standard Position Rates

Please enquire about double page spread opportunities by emailing info@acorn.ky or calling (345) 946-3200.

Full Page
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$4,325
Monthly Price
$361 per month
2/3 Page Vertical
Twothird
Dimensions: 4.7” w x 9.917” h
Annual Price
$3,200
Monthly Price
$267 per month
1/2 Page Horizontal
Halfhorizontal
Dimensions: 7.275” w x 4.86” h
Annual Price
$2,590
Monthly Price
$216 per month
1/2 Page Vertical
Halfpagevert
Dimensions: 3.5” w x 9.917” h
Annual Price
$2,590
Monthly Price
$216 per month
1/4 Page Square
Quarterpagevert
Dimensions: 3.65” w x 4.86” h
Annual Price
$1,630
Monthly Price
$136 per month

Special Position Rates

These special positions are ideal for maximum branding and visibility.

Inside Front Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,500
Monthly Price
$459 per month
Opposite Inside Front Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,500
Monthly Price
$459 per month
Inside Back Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,300
Monthly Price
$442 per month
Back Cover
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$7,400
Monthly Price
$617 per month
Pages 2 to 9
Fullpage
Dimensions: 8.375” w x 10.875” h (bleed: 8.75” w x 11.25” h)
Annual Price
$5,100
Monthly Price
$425 per month

Spotlights

Double Page Spotlight

Please enquire about double page Spotlight opportunities by email at info@acorn.ky or call:
(345) 946-3200.

Full Page Spotlight
Annual Price
$3,620
Monthly Price
$302 per month
1/2 Page Spotlight
Annual Price
$2,130
Monthly Price
$178 per month
1/4 Page Spotlight
Annual Price
$1,310
Monthly Price
$110 per month

Online Advertising Rates

Please view the Cayman Parent Web Media Pack attachment at the bottom of this page.

Discounts

We are able to offer the following discounts:

Cross Platform discounts: Available if you purchase both print and digital advertising.
Multi Ad discounts: Available if you purchase multiple print ads or online banners.
Cross Product discounts: Available if you purchase advertising in multiple Acorn Media's products.

Please contact us if you would like more information.

PUBLICATION INFORMATION

Publication Date

September 2024

Print Run

8,500 copies

Estimated Readership

38,000

Space Deadline

1st April 2024

Frequency

Annual

Payment Schedule

50% on signing, 50% on publication

Cancellations

No cancellations after the space deadline

Finished Size

8.375” w x 10.875” h

Bleed Size

8.75” w x 11.25” h

MEDIA REQUIREMENTS

PRINT: High quality PDF files are preferred. Other acceptable formats are TIFF or EPS, in which all fonts and images must be embedded. Ads created in Quark, Microsoft Word, Microsoft Publisher or any other word processing program will not be accepted. All artwork should be at least 300dpi and converted to CMYK. Files should be supplied via online transfer website (such as Dropbox or WeTransfer), or emailed if the file is less than 5mb.

DIGITAL: Banners should be provided in JPEG, PNG or GIF formats. Banners should be 50kbytes or less. Animated banners are permitted, although we suggest a maximum of 3 to 4 transitions.

Artwork design can be provided at the discounted rate of CI$95 per hour for advertisers only.